FODDIS is an Italian brand dedicated to high-end womenswear. The couture-to-wear brand label was launched in 2014, capitalizing on Umberto FODDIS’s 30 years of experience producing luxury dresses for international designers including Olivier Theyskens, Chloé, Erdem, Ermanno Scervino, and Roberto Cavalli, to mention a few. Each FODDIS outfit is produced in Umberto’s atelier, located in Rome. As of today, FODDIS is distributed in prestigious boutiques in Los Angeles, Dubai, Panama, Riyadh, Jeddah and Tokyo.
Umberto FODDIS, brand founder and designer, was born in 1973 in Rome. His career in fashion launched at the tender age of fourteen, when he began working for Rome’s historical fashion house Gattinoni – the house of Dolce Vita and Hollywood luminaries such as Audrey Hepburn and Anita Ekberg – where he swiftly flew up the ranks to become first assistant to Raniero Gattinoni himself. After working for several other Italian designers, Umberto decided to create his own line, with the assistance of Véronique Beaumont, former International Director of Christian Lacroix, putting the exceptional craftsmanship of his family atelier to the service of his unbridled creativity.
FODDIS’s forte is dresses, designed by Umberto for everything from glamorous evenings and trendy cocktail occasions to the more casual moments of a woman’s day. From start to finish, Umberto takes discerning care with his creations: with an eye for lively, arty, assertive prints, colours and materials, he sources his fabrics from the finest Italian suppliers, and utilizes inventive sewing techniques and handcrafted finishes. Drapés, lace inserts, elaborate use of ribbons and trimmings are a few of the arts mastered during Umberto’s numbrous years of immersion in the universe of couture. Along the way, Umberto has established his own recipe for womenswear: add a dash of humour to a splash of fantasy all’italiana, and presto! The result is a unique visual feast for the onlooker as well as a delight for the wearer.
FODDIS’s garments are a mellifluous mix of diverse elements: playful and energetic, yet delicate and sophisticated, the brand’s silhouettes flatter curves and celebrate the wearer’s femininity. If you’re a spirited woman with a taste for vibrant style – this is the brand for you.